Julian Dunkerton and James Holder founded Superdry in 2003 after coming back from an inspirational trip to Tokyo – and are still the driving forces behind the brand to this day. Under the direction of Dunkerton and with Holder, Superdry has undergone an amazing development yet has still remained true to its style values: great cuts, super-soft cotton with authentic vintage washes, high-quality fabrics and the legendary hand-drawn graphics combine to produce future classics.
The foundational philosophy of the company of offering quality, value and brilliant design holds as true now as it did back when Superdry first began. The brand, whose DNA is made up of refined, detailed design, top-class materials and British tailoring, is now sold in more than 100 countries, making it a real British fashion success story.
Rooted in Japanese graphics and classic American sportswear, Superdry has become an extraordinarily versatile British lifestyle brand with true global reach.